Heineken Paid $45 Million To Get James Bond To Drink Beer, And It Was Probably A Colossal Waste Of Money

When James Bond and Séverine imbibe the suave secret agent's drink of choice, rather than an alluring vodka martini reaching their lips, a cold one, of the pale ale Heineken brand, does the trick. While that and several other memorable scenes have grossed the franchise's latest, "Skyfall," a whopping $0.5 billion worldwide since the film opened two weeks ago — surpassing "Titanic" as the top 2D film in the United Kingdom — possibly the largest financial success can be seen in pr...